Turn your content into a business asset

Get expert help with CMS selection, information architecture,
and content modeling

  • Speed

    Ship content experiences faster.

  • Durability

    Future-proof your content.

  • Impact

    Create content that serves both your business and your customers.

  • Flexibility

    Develop a plan for how you can expand your business by changing your content.

How it works

1 - Introduction

We have our first chat to meet and get to know each other while we get a sense of your needs and goals.

2 - Discovery

We have a series of interactions (e.g. interviews and workshops) with you and your stakeholders. We close this stage out by sharing a synthesis of the discovery so that we all have a shared understanding.

3 - Exploration

We start to explore solutions with you and your stakeholders, narrowing down to a pragmatic solution.

4 - Build

We deliver artifacts which your team can use to build the solution.

Testimonials

  • Photo portrait of a man smiling

    “John Collins … is at the forefront of this content job evolution.”

    – Paolo Negri, cofounder, Contentful

  • Photo portrait of a woman smiling

    “John helped us build resilient content models and avoid costly decisions.

    – Lindsey Boyd, senior techical program manager, Atlassian

FAQs

What is the best content management system?

There is no “best” content management system (CMS), but we can help you figure out what you need from a CMS and choose the vendor that best fits your particular needs.

What is content modeling?

There’s an underlying structure to almost any piece of content, whether the content is a single sentence or a webpage or a book. A content model is how that structure is represented in a CMS so that the content can be assembled easily for digital or physical content experiences and scaled and automated without human intervention.

Do we have to do the whole process described above?

That’s something that we can determine and define in our early discussions. It’s probably best if we do all of these steps, but maybe your organization can handle some of them and we just step in to offer our content systems expertise.

What are common mistakes people make during CMS implementations?

This can vary widely, but here’s a few:

  • Creating content models based on a single website-based output. This is sometimes described as tightly coupling content and presentation. This constrains your content (it’s not future proof) and leads to costly rework.

  • Focusing only on what developers need from a CMS and not on what authors or editors need from the CMS.

  • Having software developers create content models without understanding content strategy and the content itself.

  • Viewing a CMS implementation or replatforming as a project with a finite timespan. In reality, organizations should view these as products or programs that are ongoing with an evolving roadmap of improvements over time.

We can talk through more mistakes or look at the opposite side–best practices as our relationship continues.